Nexaru.

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Nexaru.

§ 01 — About Nexaru

Founded 2014 · 34 people · 2 offices

We started Nexaru to give leadership teams the advice we wished we’d had.

Bright minimal office with white desks and plants

Our story

Marcus Aldridge and Sofia Mendes spent the first half of their careers running operations — warehouses, plants, pricing desks — and the second half on the receiving end of consulting projects. Too many of them ended with a thick report and a team that had been talked at rather than worked with.

Nexaru is the firm they wanted to hire: senior people in the room every week, fixed fees, and a promise to measure outcomes for a year after we leave. Twelve years and 120+ engagements later, that promise is still the first page of every proposal we write.

§ 02 — Milestones

Twelve years, two offices, one standard

A short ledger of how we got here.

2014

Founded in London

Two partners, one client, and a rule that every engagement is led by someone who has run the thing before.

2017

Zurich office opens

Jonas Keller joins as partner to serve DACH manufacturers and family-owned groups.

2020

Pricing practice launched

Built after three clients asked the same question: why does our margin leak after every price rise?

2023

100th engagement

Delivered for a healthcare group in nine clinics. The twelve-month outcome report went straight to their board.

2026

120+ engagements, 92% repeat

Still senior-only, still fixed-fee. Still measuring outcomes for a year after we leave.

§ 03 — What we hold to

Written in 2014, unchanged since

Four principles that decide what we take on — and what we turn down.

Candour over comfort

We say the uncomfortable thing early, in the room, and with the evidence attached.

ii.

Evidence before opinion

Every recommendation is traceable to numbers your finance team can verify.

iii.

Senior by default

The people who sell the work do the work. No pyramid, no hand-offs.

iv.

Leave them stronger

Success is your team running the new way of working without us.

§ 04 — Partners & principals

Hover a portrait to read a line about each of us

Six people you’ll actually work with.

Ran operations at two FTSE 250 firms before starting Nexaru.

Marcus Aldridge

Managing Partner

Ran operations at two FTSE 250 firms before starting Nexaru.

Marcus Aldridge

Managing Partner

Has walked more warehouse floors than boardrooms — and prefers it.

Sofia Mendes

Partner, Operations

Has walked more warehouse floors than boardrooms — and prefers it.

Sofia Mendes

Partner, Operations

Former CFO. Reads a balance sheet the way others read a novel.

Jonas Keller

Partner, Zurich

Former CFO. Reads a balance sheet the way others read a novel.

Jonas Keller

Partner, Zurich

Built pricing teams at two industrial groups. Allergic to discount creep.

Tariq Haddad

Principal, Pricing

Built pricing teams at two industrial groups. Allergic to discount creep.

Tariq Haddad

Principal, Pricing

Writes the twelve-page board papers. Then cuts them to eight.

Amelia Hart

Principal, Strategy

Writes the twelve-page board papers. Then cuts them to eight.

Amelia Hart

Principal, Strategy

Has run four post-merger integrations. Keeps a decision log for everything.

Mei Lin Zhou

Director, Transformation

Has run four post-merger integrations. Keeps a decision log for everything.

Mei Lin Zhou

Director, Transformation

§ 05 — Advisory board

Independent voices who challenge our thinking every quarter

Helen Carrow

Former CFO of a listed European retailer; non-executive director.

Prof. Anil Mehta

Professor of Operations Management and author of “The Lean Board”.

Kristin Aas

Former CEO of a Nordic logistics group with 6,000 employees.

§ — Next step

Work with people who’ve sat in your chair.

Tell us about the decision in front of you. A partner will reply within one working day.

Book a discovery call

§ — Next step

Work with people who’ve sat in your chair.

Tell us about the decision in front of you. A partner will reply within one working day.

Book a discovery call